I am still young in this business thing, but one thing is already clear: you don't treat everybody the same way. Not in business. Not in comms. Not in branding or marketing. If you don't understand your audience, you will create problems you won't immediately see. You can't send the same push notification to everybody. At a certain level, even sending the same email to everyone becomes lazy. People need to be grouped into behavioural pockets — based on how they think, what they value, and how...
5 months ago • 1 min read
I saw House of Dynamite on Netflix yesterday, and instead of just enjoying the movie, I was seeing the weight of responsibility, and sometimes what it means to be a leader. Although you people would have told me that the movie did not show whether the missile hit or not, now, I have to finish the story without a closure. 😫 I will firmly posit that leadership at any level means taking responsibility for the lives of other people; it’s just that the weight and consequences differ from level to...
12 months ago • 1 min read
It is easy to say people should just believe. It is easy even to think that you believe what you say you believe until there are situations that test if you truly do. For example, will you keep waiting on God if everything feels stuck, and it looks like, despite all your devotion, he is not quick enough? Abi it is time for heaven helps those who help themselves? On most days, how you react to situations is a function of what you know, who you don’t know, who you know, where you are, and your...
over 1 year ago • 1 min read
I am learning how much patience is important to living a life of fulfillment. It gives you calm and composure in the face of crisis. It helps you not to compare when it looks like others are going faster than you. It helps you to put your ambition into perspective so you don’t get overwhelmed. It gives you more time to think about your future from the present in the form of little daily actions that take you in that direction. Maybe you are overwhelmed because you are too much in a hurry to...
almost 2 years ago • 1 min read
It is okay to be tired. To feel out of breath and out of sorts. That overwhelming feeling of, “Am I sure I am making the right decision now?”, especially at the crossroads of major decisions. For some, it even gets to the extreme of, “Maybe I am the only one this is affecting, and I cannot understand anymore.” You have possibly had a crazy month, a bad week, or even the last couple of days that have been filled with so much anxiety and hidden pains. It is okay to feel that way sometimes. What...
almost 2 years ago • 1 min read
Faith is not a simple concept, even though it can be. As a young man who has had to live through questions, there are a lot of things that don’t make sense when you look at it logically, but in staying on the path, many things continue to unravel. Even though I was born into a Christian home and saw many supernatural things growing up in terms of testimonies, 2020 was a defining year for me cos it was a year I had many questions, and I had to learn to find answers in God. So, I understand...
almost 2 years ago • 1 min read
You don’t know yourself as much as you think. Different situations and settings will continue to reveal yourself more to you, as you evolve and grow. And I think the best way to approach this is honesty, and continuous evaluation. I started seeing #LoveIsBlindUK with my wife (post the pods sha) and the nuances of human relationships is interesting. Lol! I will never get into such an experiment sha 😂, but it is eye opening to see how cultures clash and how background plays an integral role in...
about 2 years ago • 1 min read
Words are really powerful. It is interesting how a teaching can shift your perspective—beyond the fact that for Christians, we believe that listening to God’s word injects us with the capacity to do and embodies the Spirit. On the natural side, hearing the right things can radically put your life on track. Yesterday, Pastor May (Our matriarch at Kingsword and The New Ministries) preached a simple but powerful message. She taught on Shame and the many ways it can play out to hold you back. How...
about 2 years ago • 1 min read
Sometimes, people get on clarity calls for me to help connect the dots. I have a knack for identifying and connecting patterns as my mind has a way of doing some magic (even though sometimes, I am like, do this magic for me too now 😂😭. Cos, Omo!) But that’s not where I am going today. I had one of those clarity calls yesterday. After he introduced me to what he wanted to do, I responded based on an “assumption” I had in my head about how people in the niche typically operate. Only to realize...
about 2 years ago • 1 min read